1980:
The middle child of Sandra and Daniel Madson was born. Elizabeth Erin Madsen. The one and only.



1985: Always getting busted for never listening in school, daydreaming and testing the rules (I believe this may have continued into adulthood).

1988: $$$$, or should I say 25 cent signs? Peddling lemonade at our summer long stand in Clinton Corners at the young age of eight.




1992: Babysitters Club Wannabes. Charged three dollars a head for neighborhood children to come to a Play Day put on by my sister, best friend and me. ($3?? – what a deal!)

1993: Miles of Spandex. Polka dot to hot pink. Basement fashion designers with my best friend Mara. Vision? Yes. Designers? Not in this lifetime.

1994: Hated the name Elizabeth, Liz, Lizzy, and any form of the name while growing up. Everyone always referred to me as Beth. My how the times have changed.





1992 – 1994: Garage boutique. Created by Beth and Kelly Madsen offering second hand clothing and household items in a “garage boutique” atmosphere … a.k.a. lipstick on a garage.

1990 – 1995: Impromptu fashion show anyone? Saved up all of my money for day-long shopping trips and then showed everyone what I bought (Funny enough… I still do this).
1998 – 2002: College. Fashion Merchandising and a Direct Response Retailing degree and a dream of owning Beth’s Boutique. Who knew that I would do it and change the name?

2004: Pleasant reminders from loved ones… “When are you going to open your own boutique?” Grandma Helen always asked. In tribute to my Grandma’s persistence I have the same gum drops that she always had on her coffee table while I was growing up in my boutique to share with my friends and customers. Persistence pays.

2007 – Now: Entrepreneurial spirit, shopping and fashion (and energy of course) were ingredients for a boutique of my own. Come see what 30+ years of daydreaming and planning got us!